We run dozens of distributor research and go-to-market consulting projects every year. Ask us for a proposal.

Consulting

Distribution consulting,
from first market to
signed agreement.

We work with manufacturers and brand owners on where to grow next, who should carry the product once you are there, and how the relationship should be structured. Scoped and priced before anything begins.

How we work

Most of our work starts where the public record stops.

In the markets we are asked about, there is no reliable list of who distributes what. What exists is fragmented, years out of date, or behind a language barrier, and the claims that do exist — coverage, licences, warehouse capacity — are routinely overstated in a first meeting.

So the work is primary. Registries, licensing bodies, customs and tender records, trade press and local-language sources, and then conversations with people who actually trade in the category. It is slower than desk research and it is the only thing that produces an answer you can defend to a board.

Engagements are scoped and priced against a written brief before they start. You see the criteria we will screen on and the shape of the output before any fieldwork begins, and the consultants who scope the work are the ones who run it.

10+years in distributor search and selection
40+countries where we have run programmes
100+product markets worked, country and category
Services

Four services. Most projects use more than one.

They are scoped and priced separately so you take only what you need, and they are designed to run together when a market entry needs all of it.

And the work around it

A shortlist is rarely the end of it.

Most engagements finish somewhere further along — in a meeting room, a regulatory submission or a signed agreement. These are scoped as add-ons to any of the four.

Introductions and negotiation support

A shortlist is not a partner. We make the approach, sit in the discussions, and advise on terms — exclusivity scope, territory definition, minimum volumes, termination — where local practice differs from what you expect.

Market visit facilitation

Meetings arranged, briefed and sequenced before you fly, so a week in market produces decisions rather than introductions. We prepare the brief on each party and attend where useful.

Regulatory impact assessment

Whether your product can be registered, what it requires, who must hold the registration and how long it takes. Run before you commit to a market rather than after — it frequently changes the answer.

Go-to-market strategy

Channel structure, pricing position, coverage model and phasing. How the market actually buys your category, and what that means for how you should sell into it.

Competitor and customer analysis

Who already holds the shelf, the workshop or the tender, and who the end customers are, how they buy and what they currently pay. Often the fastest route to understanding why a market has not opened for you yet.

How a project runs

From brief to appointment.

01

Brief and scope

A conversation, then a written brief: the market, the product, the criteria a partner has to meet and the deal-breakers. You see the screening criteria and the shape of the output before any fieldwork starts, with a fixed scope and a fixed price.

02

Fieldwork

Registries, licensing bodies, customs and tender records, trade press and local-language sources — then conversations with people who actually trade in the category. Where a market is live on Hub, that groundwork is already done and the project starts further along.

03

Screening and shortlist

Every candidate assessed against your criteria on the same fifty-plus fields, with conflicts flagged and the reasoning shown. You get a ranked shortlist with an honest note on where each candidate is weaker, not a list of names.

04

Through to appointment

Approach, meetings, diligence questions and negotiation support for as far as you want us to go. Some clients take the shortlist and run it themselves; most ask us to stay in the room.

Where Hub fits

The same work, done once per market.

DistributorIQ Hub came out of this practice. It holds the distributor picture for the markets we have already built, kept current, so that groundwork does not have to be repeated on every project. Where your market is live on Hub, an engagement starts further along and costs less. Where it is not, we build it from scratch — which is most of what we do.

Introducing DistributorIQ Hub

Past work

Experience that
speaks for itself.

A sample of the engagements this team has run. They are listed to show the range of sectors and geographies the practice has worked across — filter by either. Client names and findings are confidential and are not shared.

Region
Sector
Middle East
Aerospace technology
Saudi Arabia
Southeast Asia
Animal feed
Malaysia, Indonesia, Thailand, Philippines
Southeast Asia
Automotive technology
Singapore, Thailand, Indonesia
Southeast Asia
Building materials
Singapore
Southeast Asia
Electrical equipment
Thailand, Vietnam
Southeast Asia
Engineering plastics
Thailand, Philippines, Indonesia, Malaysia, Australia, New Zealand
Southeast Asia
Food and beverage
Malaysia
Southeast Asia
Life sciences
Malaysia
Southeast Asia
PV equipment
Thailand, Vietnam, Cambodia, Malaysia, Indonesia
Southeast Asia
Plastics
Malaysia
Southeast Asia
Security technology
Malaysia, Singapore, Thailand
Asia Pacific
Automotive
Australia, Thailand, Indonesia
Asia Pacific
Electrical components
Australia, New Zealand
Asia Pacific
Life sciences
China
South Asia
Automotive
Pakistan
South Asia
Automotive
India
South Asia
Building materials
Bangladesh
South Asia
Financial services
India
South Asia
Life sciences
India
Europe and Central Asia
Agricultural equipment
France
Europe and Central Asia
Agricultural products
Bulgaria, Romania, Uzbekistan
Europe and Central Asia
Automotive
Germany
Europe and Central Asia
Automotive
Poland
Europe and Central Asia
Automotive
Portugal
Europe and Central Asia
Automotive
United Kingdom
Europe and Central Asia
Automotive
Russia
Europe and Central Asia
Lubricants
France
Europe and Central Asia
Lubricants
Spain, Italy, Poland
Europe and Central Asia
Lubricants
Sweden, Norway, Denmark, Finland
Europe and Central Asia
Lubricants
Ukraine, Uzbekistan, Kazakhstan, Georgia
Africa
Automotive
Pan-African
Africa
Lubricants
Pan-African
Africa
Medical devices
Pan-African
Americas
Automotive
United States
Plus dozens more engagements in markets and sectors now covered by Hub.

Tell us which market
you are working on.

The country, the sector and what you are trying to do is enough to start. We come back with a scope, a timeline and a price before any work begins.